Intangible Cultural Heritage: 非物质文化遗产

Visual Identity System:视觉系统设计

Culture comes from a group of humans, and at the core of every human is their consciousness. Through our consciousness we perceive the world through sensation and our experience defines who we are and where we belong. Intangible Cultural Heritage introduces shapes that evoke that sensation within five categories that define intangible culture into a visual system.


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Nobo Camp: 北脸旅社

Visual Identity System:视觉系统设计

NOBO Camp is a hypothetical hospitality visual identity design project. It is a new conceptual hostel for the outdoor brand Northface. By alterning the conventional image of insafe, lack of trust, and poor hygine condition of the hostel, Nobo Camp’s key words are upgrade essential, mutual, platform, and community. 


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Blade: 锋

Installation Design:装置艺术

Juganu, an LED company sponsored a team of five students and one instructor to work as a team to pitch a large-scale interactive installation to showcase the tech-driven performance of innovative Juganu light. Inspired by the Juganu’s tagline “power of the sun,” the goal of our installation is to connect technology, humans and nature all together. The installation is currently in the development phase.


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Messenger: 信使

Book Design:书籍设计

MESSENGER is a book that makes a general survey of China in the past 30 years, while the economy rapidly grew, and the culture was wildly influenced by the West. Western lifestyle has gradually become the standard for a decent life in China.The book aims to provide unbiased and honest retrospection to the role of the cross-culture existing in modern society.


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Constant Change Berlin: 莫测柏林

Event Design VJ:活动设计 VJ

Constant Change Party is an immersive experience that holded at Brandenburger Tor for one night.  We used interactive generative code, a 3D point cloud portraiture booth, and a live ascii video stream to create an exciting enviornment for the guest.

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hello@ma.studio 
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wechat: maddiema                               ︎