NOBO Camp is a hypothetical hospitality visual identity design project. It is a new conceptual hostel for the outdoor brand Northface. By alterning the conventional image of insafe, lack of trust, and poor hygine condition of the hostel, Nobo Camp’s key words are upgrade essential, mutual, platform, and community. In order to make outdoor experience more accessible to the people, Gear Rental Center is avaliable at each Nobo Camp, providing Northface’s essential gear at anywhere and anytime. Let’s resume your wildest dream!